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Re-branding re-defined at Pitch Marketing Academy workshop in Delhi tomorrow

Re-branding re-defined at Pitch Marketing Academy workshop in Delhi tomorrow

Author | exchange4media News Service | Tuesday, Jan 11,2011 7:44 AM

Re-branding re-defined at Pitch Marketing Academy workshop in Delhi tomorrow

Top Indian CMOs will share their marketing strategies on re-branding with working executives and future generation of entrepreneurs at the Pitch Marketing Academy workshop in Delhi on Wednesday, January 12, 2011. The event is presented by Hindi daily Dainik Jagran.

With the ever evolving market, Pitch, India’s leading marketing magazine from the exchange4media Group, takes the unprecedented initiative to bridge the gap between theory and practice and is hosting the second of the series of workshops on finer nuances of marketing, advertising and media rules.

As one of the key trends in marketing practice has been that brands are donning new avatars and evolving on their positioning, the upcoming Pitch Marketing Academy seeks to bring more clarity on the particular marketing trend through its theme ‘The Art and Science of Re-branding’. Top CMOs, branding and design experts, facilitated by a noted academician, will delve into the ‘Why & How’ of the important trend.

The speakers come from major groups, including HDFC Life – that has successfully incorporated the theme into their marketing strategy. Sanjay Tripathy, EVP & Head - Marketing & Direct Sales Channels, HDFC Life, will focus on how marketers should tune themselves amid ever-increasing consumer expectations and build their brands through a new identity.

Ashwini Deshpande, Director, Elephant Strategy + Design, will explain the thought process that goes while re-branding and re-positioning of brands and products. Dr SR Singhvi, Professor of Marketing, International Management Institute & Visiting Fellow at Kellogg School of Management, will share his insights on the theme and bring Indian and international perspective to it.

“According to research, as many as 12 million young people will join working population every year, for the next 10 years! This is the market that is becoming a driving force for brands in diverse sectors – from telecom to consumer durables to media. As Indian consumers become younger, brands have to reinvent themselves. This is what we are seeing in the Indian marketplace with brands like Airtel, Star Plus, Jagran going for makeovers,” said Amit Agnihotri, Co-founder & Director, exchange4media and Editor, Pitch.

The marketing biggies will highlight how re-branding exercise allows them to infuse energy and bring more relevance to their products. Besides sharing insights on internal and external factors influencing re-branding, makeover and brand refresh, the speakers will focus on why sometimes it becomes so necessary to build and develop a new look and feel even for well established brands.

“Unlike seminars and talks, these workshops aim to go a step further in terms of sharing the application of specific skills and tools from some of India’s best marketing minds,” Agnihotri added.


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