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RB initiates creative review for Finish, Air Wick & Clearasil brands

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RB initiates creative review for Finish, Air Wick & Clearasil brands

Reckitt Benckiser is carrying out a creative review for its global Finish, Air Wick and Clearasil brands. The brands are currently supported by Havas WW, who will be part of the pitch process. Havas WW will continue as the global creative agency for the other 14 Powerbrands of Reckitt Benckiser that it currently supports.

Reckitt Benckiser wants to explore new sources of creativity, including potentially additional creative partners and has, therefore, decided to conduct a creative review.

The review process is being managed for RB by David Wethey of Agency Assessments International (AAI).

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