Mindshare, the flagship media agency of GroupM has announced the new role of Ravi Rao, Leader of Mindshare, South Asia. He will be taking over as Chief Client Officer, Mindshare MENA effective May 1st, 2015 and will be based at the Dubai office.
In his vast experience in the media industry, Rao joined Mindshare, South Asia in 2008 and took over as Leader for the market in 2012. Under his guidance, Mindshare remains the largest media and marketing agency in India. Asserting his familiarity with the MENA market, he was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999. He also worked with OMD in the course of his time in Dubai.
Ravi Rao is the Chairman of the Media Research Users Council (MRUC) and has represented Mindshare and GroupM on several industry platforms.
On his move to Mindshare, MENA, Ravi Rao said, “I am excited to take this new role within the Mindshare family. The market has exhibited good growth over the past few years and I look forward to strengthening our position in the MENA region.”
CVL Srinivas, CEO, GroupM South Asia, commenting on this transition, "Ravi helped consolidate Mindshare's position in the market over the past few years. He has led the transformation efforts of the agency in the recent past. This has helped Mindshare create cutting edge products for its clients, grow its digital business and retain its leadership position. He has made a significant contribution to our network and the industry at large. We are confident that Ravi will continue to play a stellar role in building the Mindshare network and we wish him well in his new role.”
Samir Ayoub, CEO, Mindshare MENA said, “We are thrilled to welcome Ravi back to the MENA purple family. Ravi is well respected with a good reputation in our region. With his vast experience, we are confident that Ravi will play a vital role to have more successful stories for Mindshare MENA”.