Ravi Deshpande, Chairman and Chief Creative Officer, Contract India, will be the Jury President for Direct Lotus at AdFest 2010. AdFest has also announced Sheung Yan Lo as Jury President for Outdoor. Washington Olivetto, President and Creative Director of Brazilian agency W/, has been selected as Grand Jury President at AdFest 2010.
Jimmy Lam, President of AdFest, commented, “We are honored that Ravi has accepted our invitation to be Jury President for Direct Lotus at AdFest next year. The Direct Marketing category is changing so rapidly with the emergence of new technologies and media channels, so it is great to have someone of Ravi’s caliber sharing their expertise with the rest of the Direct Jury panel.”
Reacting to the development, Deshpande said, “I’m very excited about being Jury President at AdFest. They say necessity is the mother of invention, and I think the global financial crisis has created a situation where being innovative is imperative. We are either creative or we perish. At AdFest 2010, I expect to see work that is more responsible, besides being highly creative. These are trying times and advertising on the whole must be more accountable than ever before.”
Deshpande is known for building Contract into one of India’s most awarded agencies. He had joined Contract in 1987, and within a few years, he led the agency to win over 400 local awards for creative excellence along with awards at AdFest, Cannes, One Show, D&AD, Clio and other global festivals.