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Ratings less critical for news channels' success: Barun Das

Ratings less critical for news channels' success: Barun Das

Author | exchange4media News Service | Saturday, Mar 05,2011 7:22 AM

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Ratings less critical for news channels' success: Barun Das

“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd. More

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