Prachar has hit a high again. The agency has bagged the media duties of Rasna Pvt Ltd, the account size of which is pegged in the region of Rs 25 crore. Another account that has been added to Prachar’s kitty is Double Bull, which is pegged at Rs 3 crore. Prior to this, Mudra was handling both creative and media duties for Rasna. The movement in media duties was not preceded by any pitch process and Rasna officials informed that there was no change in the creative side of the business.
Confirming the development, Prachar’s Managing Director, Rajesh Jain, said, “Prachar has been known for giving its clients value for money and good media solutions. Rasna is a very prestigious win for us and we will be able to grow the brand by leaps and bounds.”
Speaking on the Double Bull account, he said, “Double Bull is already an established brand name and is in the process of re-launching itself. We understand the significance of this phase for the client and we will be looking at providing them with media solutions that would be clutter breaking in the fashion domain.”