RAPP India, a part of the DDB Mudra Group and one of Omnicom group’s leading multichannel agencies, has added Aditya Birla Money to its clientele.
The agency will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money’s wealth, broking, real-estate and other distribution business.
Aditya Birla Money is the second client that Rapp has signed up within the Aditya Birla Financial Services Group, Birla Sun Life Insurance being the first, having been signed last year.
Commenting on this occasion, Ajay Kakar, Chief Marketing Officer-Financial Services, Aditya Birla Group, said, “Equity and other alternate assets must be on the consideration set of mass India, if they are to give life to their dreams. At Aditya Birla Money we are committed to provoking our target segments to self-realize the role and importance of money management in their lives and we were looking for a strategic communications partner who can help us bridge this gap. With RAPP India, we are glad we have found an agency that will not only guide and partner with us in the expression of our brand, but more importantly, also help us strategize for the way forward.”
Venkat Mallik, President, RAPP India, said, “ABFSG is a very valuable relationship for us at RAPP. Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way broking and wealth management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM.”
Aditya Birla Money is the retail facing business of The Aditya Birla Financial Services Group, offering the combined products and services of Aditya Birla Money Limited and Aditya Birla Money Mart Limited.