Top Story


Home >> Advertising >> Article

Ranjan Kapur appointed as Vice-Chairman of O&M Asia Pacific

Font Size   16
Ranjan Kapur appointed as Vice-Chairman of O&M Asia Pacific

Miles Young, Chairman of Ogilvy & Mather Asia Pacific, announced the expansion of Ranjan Kapur’s role to Vice-Chairman of O&M Asia Pacific. Mr Kapur, currently Executive Chairman of O&M in India, will retain that role, but will also spend time each month at O&M’s regional HQ.

“Our new business programme, our knowledge management and our discovery process are all areas in which he will focus. Ranjan knows the region - its geography, people and clients — intimately, and I’m much looking forward to his contribution at a time when we are growing very rapidly indeed,” said Mr. Young.

Source: Financial Express


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking