Nestle India said today it has signed Rani Mukherjee as brand ambassador for its chocolate brand Nestle Munch and the advertising campaign will be released today.
"Nestle Munch at Rs 5 is already the largest selling SKU in the chocolate and wafers category with sales in metros as well as smaller towns. I am happy that as the brand ambassador Rani Mukherjee complements the popularity of the Munch brand. Like the brand, her star appeal cuts across age, town, class and SEC," the Chairman and Managing Director, Mr Carlo Donati, said in a statement here.
The advertisement has been created for Nestle by J Walter Thompson.