Top Story

e4m_logo.png

Home >> Advertising >> Article

Rani Mukherjee to endorse Fanta

07-November-2002
Font Size   16
Share
Rani Mukherjee to endorse Fanta

Coca-Cola India (CCI) has signed in film star Rani Mukherjee to give its orange flavoured drink Fanta a tangy touch. According to industry sources, Fanta is getting a facelift and is readying for a makeover. Incidentally, Fanta will be endorsed by a celebrity for the first time in its history in the country.

Rani, was at one time (between 1999-2000) soft drink Pepsi’s endorser and had teamed up with other Pepsi stars ShahRukh Khan and Kajol in the colourful campaign set in the Kuch Kuch Hota Hain ambience. Pepsi, on its part, says that it didn’t renew the contract with the star after that campaign.

Coke has a line-up of film stars from Aamir Khan to Hrithik Roshan, and Sushmita Sen to Sonali Bendre, as its celebrity endorsers. More recently, it brought in Akshay Kumar into its camp in place of Salman Khan to spruce up acquired cola brand ThumsUp’s image.

According to industry analysts, CCI’s move to rope in Rani Mukherjee could be aimed at bringing the Fanta brand into the limelight with some colourful advertising. Pepsi’s Mirinda orange, in contrast, has in the past seen some memorable ad campaigns including the three masked men and more recently the Orangee campaign.

Interestingly, both the players Pepsi and CCI claim that their respective brands Mirinda and Fanta lead the category.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO