Henkel India has roped in Rani Mukherjee as brand ambassador for its skincare soap brand Margo. In the highly cluttered and competitive toilet soap category, Margo claims to have a market share of close to 4 per cent in urban West Bengal and is a strong player in markets like Tamil Nadu, Andhra Pradesh and Bihar.
Commenting on Margo’s association with the actress, A Satish Kumar, Managing Director, Henkel India Ltd, said, “We are happy to sign up Rani Mukherjee as the new face for brand Margo. Over the years, Margo has emerged as one of the key players in the soap category. We are confident of a positive synergy emerging out of this new relationship that could help in making the brand appeal to a wider audience.”
Amit Singh, Marketing Manager, Henkel India Ltd, said, “As far as the new brand ambassador goes, our pursuit was to associate with someone who embodies a great mix of beauty and an endearing personality, and Rani Mukherjee was the unanimous choice. Margo is your quintessential Indian heritage brand. Germinated by three eminent and patriotic scientists as part of the Swadeshi movement in the 1920s, it has over the years built a strong and loyal consumer franchise. We hope the new initiative will take this hallowed brand to greater heights.”
Henkel India recently forayed into the liquid hand wash segment with the launch of Margo Original Neem Hand Wash.