They are just one film old each, but are being touted as the new face of Bollywood. They are the latest Kapoor on the silver screen – Ranbir – and OSO girl Deepika Padukone. The two youngsters are joining the ever-growing starcast of Pepsi brand ambassadors that includes Shah Rukh Khan, John Abraham, Dhoni, Yuvi, Sreesanth and Robin Uthappa.
Ranbir, Deepika and SRK would be featuring together for the first Pepsi commercial n 2008. The new ad of Pepsi will break soon and will unleash a 360-degree activation from the brand. The creative minds behind the commercial are JWT’s Agnello Dias and Soumitra Karnik. The TVC has been directed by Abhinay Deo from Ramesh Deo Productions.
Rohit Ohri, Senior VP and Managing Partner, JWT, said, “Pepsi is an iconic youth brand, and to stay young and relevant in changing times, the brand needs to reinvent itself. ‘Yeh dil maange more’ and ‘Yeh pyaas hai badi’ were such reinventions in Pepsi’s history in India. These reinventions add energy and excitement around the brand and are critical for brands in the impulse category. The new Pepsi commercial is a brand defining campaign. We are refreshing the heart of brand Pepsi – young, irreverent and fun. Get ready for some quintessential Pepsi stuff delivered in a new, bold and breakthrough way.”
Sandeep Singh Arora, Executive Vice President-Marketing, Cola, PepsiCo India, said, “The inherent qualities of Pepsi – the youthful spirit, irreverence and competitive streak – hold the key while signing on a brand ambassador. The brand ambassadors of Pepsi are not only the face of the brand, but also help strengthen the brand’s connect with its consumers. We are very happy to associate with Ranbir and Deepika and welcome them on board.”
The new communication, which will be promoted across television, radio, print and online, is scheduled to break over the next fortnight.