After a span of two years at Saatchi & Saatchi, Ramesh Ramanathan (National Creative Director) has put in his papers at the agency. As per Saatchi & Saatchi Director, Shantakumar, “Ramanthan has spent two fruitful years at Saatchi & Saatchi and he has put in a lot of good work during his time here, work that can be labeled as splendid and exceptional. He has been a big value-addition to the organization and we are sorry to see him leave. At the moment, Ramanathan is on leave and from May 1, he would be operating independently and pursuing other interests as well, apart from advertising.”
Saatchi & Saatchi has been in the news for its remarkable piece of advertising for TVS Victor, which helped catapult the brand into the best seller’s league. The wins at Clio and the One Show Awards and the indirect Lion at Cannes, can be attributed largely to Ramanathan’s efforts. He carries with him a wealth of experience from his tenure at Ogilvy, Grey, WorldSpace and BPL Net.
As far as personnel movement in the agency is concerned, Emmanuel Upputuru (copy) and Prasad Raghavan (art) joined as Creative Directors at the agency’s branch office in New Delhi in July 2003. At the time, they cited Ramanathan as the key person that initiated the change.