Ram Poddar, Chairman of the Tobacco Institute of India, has been unanimously elected Chairman of the Board of The Advertising Standards Council of India (ASCI) at a board meeting held on September 8.
Besides being Vice-President, Indian Chamber of Commerce, Poddar is on the governing bodies of the Indian Council of Arbitration and International Chamber of Commerce as well as a member of various committees of FICCI and CII.
Bharat Puri, Managing Director, Cadbury (India) Ltd, was elected Vice-Chairman, while Arun Adhikari, Managing Director, HPC of Hindustan Lever Ltd, has been appointed the Honorary Treasurer.
Poddar said that the focus of the year would be to get every advertising industry body such as the AAAI, IAA-India Chapter, INS, ISA and IBF to become even more actively involved with the vital issue of self regulation of advertising, so that Indian advertising continued to set high standards to enhance the confidence of consumers, in advertised products and services, particularly those directed at children and women.
During 2004-05, the Consumer Complaints Council of the ASCI upheld 66 per cent of the 157 complaints received, and over 72 per cent of ASCI’s rulings were complied with by the ad industry.
The other members of the new Board of Governors are – Advertisers: Rajiv Dube (Tata Motors), Shantanu Khosla (P&G Hygiene and Health Care); Media: Bhaskar Das (Bennett Coleman & Co), Vikram Kaushik (Space TV), G Krishnan (TV Today), N Murali (Kasturi & Sons); Ad Agencies: Sam Balsara (Madison), Madhukar Kamath (Mudra), Pranesh Misra (Lintas), Arvind Sharma (Leo Burnett); Allied Professions: Dilip Cherian (Perfect Relations), Dhananjay Keskar (ICFAI Business School), Partha Rakshit (AC Nielsen Research Services).