Rajiv Dube, Director-Group Corporate Services, Aditya Birla Management Corporation Pvt Ltd, was unanimously elected Chairman of the Board of the Advertising Standards Council of India (ASCI) at the Board meeting held in Mumbai. As a member of the Board of Governors for five years, Dube has provided active support to self-regulation in the advertising movement.
G Krishnan, Executive Director & CEO, TV Today Network Ltd, was elected Vice-Chairman, while Vikram Sakhuja, CEO-South Asia, GroupM Media India, was re-appointed as the Honorary Treasurer.
The other members of the new Board of Governors are:
Advertisers: Narendra Ambwani (Johnson & Johnson), Shantanu Khosla (Procter & Gamble Hygiene & Health Care), Gopal Vittal (Hindustan Unilever)
Media: Bhaskar Das (Bennett Coleman & Co Ltd), Vikram Kaushik (Tata Sky Ltd), I Venkat (Eenadu)
Advertising Agencies: Subhash Kamath (BBH Comms India), Arvind Sharma (Leo Burnett), Srinivasan Swamy (RK Swamy BBDO)
Allied Professions: Dilip Cherian (Perfect Relations), Dhananjay Keskar (IBS), Pranesh Misra (Brandscapes Consultancy), Partha Rakshit (Partha Rakshit Associates).
During the year 2009-10, the Consumer Complaints Council (CCC) met 12 times and deliberated on complaints against 159 advertisements. Of these, 87 complaints were upheld, while 72 were not upheld. In 71 cases, the ads were withdrawn or modified appropriately as per the CCC’s decisions, resulting in an 82 per cent compliance rate.
Dhananjay Keskar, Director, IBS and the outgoing Chairman of ASCI, said, “During the year 2009-10 ASCI celebrated her Silver Jubilee. ASCI has grown in stature, membership strength and recognition. A sustained public relations campaign has ensured growing awareness of ASCI among the stakeholders and also among the general public. We upgraded our website and made it interactive for a visitor to the site. This feature and introduction of a toll free number has simplified the process of lodging a complaint about an advertisement with ASCI. I am happy about the support ASCI has been receiving from the Ministry of Information & Broadcasting. Our efforts are appreciated by WFA (World Federation of Advertisers), who have agreed to fund ASCI over the next three years to increase awareness of the Council and to carry out the required market research.”
Incoming Chairman Dube said, “I feel privileged and thankful to the Board of Governors of the Advertising Standards Council of India for providing me this unique opportunity for leading the movement on self regulation in advertising in the country. It’s a humbling experience to be at the forefront of a 25-year old strong and growing initiative which has come to be looked upon by society and the Government alike as the guardian for responsible advertising communication.”