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Rajiv Agarwal quits RMG David

15-October-2002
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Rajiv Agarwal quits RMG David

Eight months after joining RMG David as the CEO, Rajiv Agarwal has said adieus to the agency he planned to take to great heights both in terms of strategy and creativity. Speaking to exchange4media from Goa he stated, "I am leaving on an amicable note. It was just that my vision for RMG David did not synchronise with Ranjan (Kapoor) and Piyush Pandey’s vision, and hence I decided to part ways." Interestingly, when asked by exchange4media in course of a dialogue a month back if there was interference from the big brother, Agarwal had said, 'There is absolutely no involvement in the front end of the work we do for our clients. Strategic thinking on the work, creative decisions - everything is done by us independently."

As to what would be the impact of this resignation on the other people in the agency, he said, "If a person at senior level quits, people are shocked for sometime - but that is it. I think that agency is going to establish itself pretty well, and soon it would be going places." As to where he himself would be going now he joked, "Some people never learn. I would remain in the same industry and might start my own agency."

Meanwhile Josy Paul, the new head of the agency is gearing up to steer its path. Does he see it as an uphill task? Says he, "I have been founding member of the agency. We would always be a challenger agency." Does his movement as the head of the agency indicate a more creative inclination? Says Paul, " We believe in power of ideas, and we would focus on both strategic and creative ideas." When asked if he feared an exodus of clients and employees close on the heels of Agarwal quitting, Paul said, "Our first task was to reassure clients - and that we have done over the weekend. I don't think either any clients or employees plan to leave. They are standing by us."

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