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Rajdhani launches brand-building initiatives in its 20th Anniversary year.

15-January-2005
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Rajdhani launches brand-building initiatives in its 20th Anniversary year.

Rajdhani, the popular chain of restaurants has launched a powerful brand marketing initiative in its 20th anniversary year to expand and grow the brand.

With 20 years of serving millions of consumers at Crawford Market, Rajdhani is all set to take the country and the world by storm.

Rajdhani has appointed Samsika Marketing Consultants, headed by Mr.Jagdeep Kapoor, to build and expand the brand.

According to the directors Mr.Goenka and Mr.Barot, the Rajdhani Gujarati Thali has a long positive tradition of trust and hospitality.

Rajdhani’s recent expansion in the In Orbit Mall, Malad has been a resounding success.

As per the brand-marketing plan, Rajdhani will open its next restaurant at Nirmal Lifestyles, Mulund.

As per Mr.Jagdeep Kapoor, their brand-marketing consultant, the Rajdhani brand is a brand loved by Indians who relish the taste and the service and is being built with strong positioning and focus.

Rajdhani plans to open up more restaurants in strategic locations in Mumbai, Delhi, Gujarat and other parts of North and South as well as take the brand internationally.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.