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Rajasthan Patrika launches Kolkata edition

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Rajasthan Patrika launches Kolkata edition

After launching the Delhi edition six months back, Rajasthan Patrika has forayed into the West Bengal market by launching its Kolkata edition, which overall is the 18th edition from the group. A formal inauguration will be held on July 16, 2005 to mark the onset of Patrika’s operations in Kolkata, West Bengal.

The readership base to which Rajasthan Patrika would cater is also a substantial one as the Hindi speaking population of Kolkata is nearly 2,535,000. The publication currently boasts a readership base of 14,421,000 across India, according to NRS 2005.

According to NRS 2005, there are more Hindi speaking people in Kolkata, which stands at 2,535,000 in the 12+ age bracket, than the total population of Jaipur, which is 2,049,000 in the 12+ age bracket. The NRS figures also show that there are already 5.6 lakh readers for any Hindi daily in Kolkata. According to Siddharth Kothari, Director, Rajasthan Patrika, launch of Kolkata edition was overdue and they were confident of capturing the Kolkata market.

After establishing in Rajasthan, the publication endeavoured to reach different parts of the country. About three years ago, it launched the Bangalore edition. On August 11, it reached the people of Ahmedabad and went on to launch the Surat edition on October 9, 2003 in Gujarat. In February 2004, Rajasthan Patrika launched its Chennai edition and the next big leap was the addition of the Delhi edition on January 26, 2005. And now with the launch of the Kolkata edition, Rajasthan Patrika enjoys presence in three metros and six states.

As for its achievements, the AMIC, UNESCO has recognised Rajasthan Patrika as one of the five successful community newapapers in Asia. Rajasthan Patrika has also won the IFRA Award (Asia) for best printing and SOPA for best reporting.


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