The World Federation of Advertisers (WFA) is launching a media and marketing network for the Asia-Pacific region, which will bring together marketers across countries in the region with the objective of driving common understanding and actions related to advertising and media industry issues; enabling effective and efficient marketing communications in the countries in the APAC region; sharing experiences and insights in order to advance the marketing communications discipline.
The network will be chaired by Rahul Welde, Vice-President – Media, Unilever - Asia, Africa, Middle East and Turkey, who will also join the WFA’s Executive Committee.
The network will be active immediately and will initially focus on critical issues such as marketing in a downturn, research and measurement, structuring regional marketing resources and agency remuneration.
The WFA has pioneered several models, such as the WFA Media Committee, the WFA Global Communications Procurement Group (COMPAG) and the WFA Digital Network, which bring together global marketers and media directors, marketing sourcing and interactive marketing communications specialists. The WFA seeks to increase its involvement and presence in fast growing markets of APAC through this new initiative.
The APAC network is open to all members of the WFA and will seek to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice. As such, the group will work closely with the WFA Asia-Pacific network of national advertiser associations, which includes Australia, China, India, Japan, Malaysia, New Zealand, Pakistan, Philippines and South Korea.