Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, has announced a transition in the Group’s creative leadership. Effective from July 01, 2017, Rahul Mathew, currently the Creative Head, DDB Mudra West, will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, currently the Joint Managing Director, 22feet Tribal Worldwide, will be appointed as the Group’s Chief Creative Technologist. To facilitate a seamless transition, both Mathew and Jacob will be working closely with Dabral until end of September 2017, after which he will pass the baton.
In his new role, Mathew will be responsible for the creative product of DDB Mudra West while Jacob will be responsible for the creative mandate of DDB Mudra North, DDB Mudra South, DDB MudraMax (Media, OOH and Experiential) and 22feet Tribal Worldwide. This will be in addition to Jacob’s existing role as the Joint Managing Director, 22feet Tribal Worldwide. Both, Mathew and Jacob will be reporting to Vineet Gupta, Group CEO, DDB Mudra Group (Designate), and will jointly lead the overall creative product of the Group.
Commenting on the transition, Dabral said, “I have enjoyed my five years in the DDB Mudra Group, working with a great young team here. I'm happy that in the past few years, we were able to put together a strong creative team with able leaders in all the different entities and offices of the Group. As I move on from the DDB Mudra Group to different creative challenges, I’m excited to announce that Rahul Mathew and Brijesh Jacob will now take on the mantle of leading the creative at the Group. Both Rahul and Brij are very experienced creative leaders and will make a strong combination to lead the Group. Where Rahul brings his storytelling and advertising experience to the table, Brij's experience with technology and new media, which comes from him leading 22feet Tribal Worldwide for over a decade, makes them a strong combination for any client's business. I will work closely with both of them over the next few months to ensure a smooth transition. I wish Rahul, Brij and DDB Mudra Group all the very best.”
A creative stalwart with close to two decades of experience, Mathew has built many renowned brands and has won multiple awards along the way. A new age creative thinker to the very core, he is equally adept at traditional, non-traditional and digital media. Mathew joined DDB Mudra West in 2014 as the Creative Head. Since then, he has worked closely with Dabral and Rajiv Sabnis, Managing Partner, DDB Mudra West, to innovate the agency’s product consistently and to create celebrated work for the agency’s diverse client roster including brands such as Big Bazaar, Century Ply, Godrej, Lipton, Johnson and Johnson, Volkswagen and Symphony to name a few. During his earlier stints with other leading national and international agencies, Mathew added prestigious brands such as Airtel, Cathay Pacific, Coca Cola, Colgate, Parachute and Tata Motors to his portfolio.
Jacob is one of the pioneers of ‘creativity for digital world’ in India. An SIMC alumnus, he entered the ad-world as a trainee copywriter with Rediffusion Y&R. Since then, he has been associated with strong agency names like Lowe Lintas. His stint with the traditional media ended after his association with Grey Worldwide as an ECD. In 2009, he moved further to be the co-founder of one of India’s top 5 leading digital agencies- 22feet (**Brand Equity Agency Reckoner 2017) . Since 22feet’s inception, Jacob has been largely responsible for its creative and technology product of the agency’s Mumbai team.