Swiss watch company Rado opened its first exclusive boutique in Chennai on Wednesday, a day after it launched a similar boutique in Delhi. The company plans to increase the number of exclusive boutiques from the present five to 15 by mid-2007, while it plans to increase its presence in retail outlets from the present 131 to 145 by December 2006.
Speaking on he occasion, Peter Kaeser, Vice-President, International Sales, Rado Watch Company, said, “Rado is a fast-growing brand across the world, and also in India. Last year, in value terms, we registered a growth of 35 per cent in India. We hope to achieve a similiar growth this year too.”
Apart from Delhi and Chennai, Rado already has exclusive brand boutiques were in Bangalore, Mumbai and Ahmedabad. At the launch of the Chennai boutique, the brand also unveiled a new model, Sintra White. Launched by brand ambassadress Lisa Ray (who has been associated with the brand for over five years now), the Sintra White is priced between Rs 145,000 and Rs 350,000.
Kaeser added, “Chennai is a strong market for Rado in the country today. This is the first boutique we are inaugurating in Chennai. The city deserves the latest international design and displays that have been implemented here today.”
The newly launched boutiques are modeled on international styling, with new furniture concepts adopted by Rado internationally, according to the spokesperson. China, Japan and Thailand are currently the top markets in Asia for the brand.