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Radio will be about 8-9 pc of total ad industry: Prashant Panday

18-June-2011
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Radio will be about 8-9 pc of total ad industry: Prashant Panday

“Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium,” says Prashant Panday, Executive Director & CEO, Radio Mirchi. More

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