Top Story


Home >> Advertising >> Article

Radikal Rice scouts for a creative partner

Font Size   16
Radikal Rice scouts for a creative partner

Radikal Rice, from the Radikal Overseas stables, has called for a creative pitch, which is slated to take place later this week in Delhi, as confirmed by industry sources. McCann Erickson is currently handling the creative duties of the brand after winning the account in August 2012 on the back of a multi-agency pitch.

MEC handles the digital mandate for the account, whereas Madison India’s Platinum handles the media planning and buying mandate.

The TVC done by the agency for the brand positions it as a healthy offering.

The company, which is a grower and exporter of premium basmati rice, is said to eye a growth of around 65 per cent, which is about Rs 1,200 crore.

At present, around 80 per cent of the company’s revenues are estimated to come from its exports, while the remaining revenues come from the domestic market.

Radikal Rice has presence across Asia, the Middle East, Europe, America, Australia and Africa, and distributes over 10 varieties of basmati rice .The five variants of Radikal Rice include Aqua Mist Premium Basmati, Pristine Traditional Basmati, Apica Premium, Morvarid Premium Sella Basmati and Arctic Pink Basmati.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...