Leo Burnett has appointed Rachita Dutta as the Business Head of its Delhi office.
Dutta will work closely with Samir Gangahar, Leo Burnett’s Executive Director, to help grow the agency’s revenue by focusing on organic growth and winning new businesses.
“I am delighted to have Rachita on board. Her in depth knowledge and experience across categories and geographies would add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add value to the leadership team in Delhi,” said Gangahar.
Dutta said, “I have always admired the work produced by Leo Burnett from the standpoint of strategy and the final creative product it delivers to solve its clients’ problems. With changing times, the agency is evolving as a holistic unit, which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi team to produce communication that is creatively stimulating and relevant.”
Prior to this, Dutta was the Country Head at Grey Sri Lanka since 2013. She played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins.
Before joining Grey Sri Lanka, Dutta lead Rediffusion Y&R’s LG business out of its Delhi office and also served as the Vice-President of Lowe, Delhi, for two years.
Early in her advertising career, she joined Grey Delhi as an Account Executive. In the seven-year stint with the agency, she grew to the position of Account Group Head and launched GSK Oral Care products and Revlon’s Colorstay make-up range in India. She left Grey in 2003 to take up the position of Account Director at Contract Advertising to manage ABN AMRO Bank’s consumer and retail banking account. After a three-year stint with Contract Advertising, she rejoined Grey as Regional Group Account Director at its Kuala Lumpur office, where for the next two years she managed the regional brand communications for Sara Lee’s Ambi Pur, Kiwi Shoes and its other household brands, and GSK's Horlicks, Ribena, Sensodyne and Eye Mo.