Rabinder Thirumurthy, better known as Rabe Iyer in the industry, has joined Motivator as Managing Partner today.
Confirming the news to exchange4media, Iyer said he will be based in Gurgaon and will report to Ajit Varghese, Managing Director, Maxus and Motivator – South Asia. He will also be part of the GroupM Managing Committee.
Iyer will responsible for leading Motivator India’s growth as it sets its vision on emerging corporates and opens up offices in new geographies of India.
Iyer’s last stint was with Reliance Broadcast Network. He spent four years there and was responsible for driving the outdoor, live, entertainment, activation, exhibition and radio businesses.
With 20 years of advertising media experience spanning the integrated agency world to leading media agencies in India and Vietnam, Iyer has rich media experience working on domestic and international companies. He has worked on established brands such as Hyundai, Nokia, Morepen, P&G, Coca Cola, to name a few.
With inputs from Priyanka Nair