Tata Teleservices (TTSL) has roped in RK Swamy BBDO to find a common brand for its basic telecom operations. The new brand, which is under development, will be launched in new circles such as Delhi, Tamil Nadu, Gujarat and Karnataka. With this, it will eliminate the present Tata Teleservices brand in Andhra Pradesh as well.
TTSL, which is planning to phase out the "Hughes' basic brand in the Maharashtra circle following the acquisition of a controlling stake in Hughes Tele.com India, will also launch the new brand here at a later stage.
At present, TTSL has presence in Andhra Pradesh with a basic user base of two lakh. It is planning to invest around Rs 5,000 crore over a period of time to develop new circles and has initiated talks with financial institutions and banks to raise funds to part-fund the project.
The Tatas' entry into the Maharashtra circle, one of the largest telecom circles in the country, by picking up a controlling stake in Hughes Tele.com for Rs 5.10 a share from its promoters, has helped the group get an addition use base of 2 lakh to the existing 2 lakh.