In the wake of a multi-agency pitch process Qyuki.com has awarded its media mandate to MediaCom. The agency’s Bangalore office will manage the business.
As is known, Qyuki.com is a social media platform founded by Shekhar Kapur and AR Rahman. It aims to engage Indian youth by showcasing new media content. At Qyuki, users can explore a whole new world of creativity and self-expression. They also get an opportunity to come together to showcase their creativity, co-create, learn and experience content from creative experts.
Commenting on the appointment, Bidisha Nagaraj, CMO, Qyuki said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”
Debraj Tripathy, MD, MediaCom India added, “We are delighted to be associated with Qyuki. It is a unique opportunity for us to use our experience and skills in building a digital brand ground up.”
MediaCom India is known for its thinking and innovative work. They won the Grand Emvie in 2011 for the world’s first ‘Talking Newspaper’, an innovation that they did for Volkswagen. MediaCom swept the Digital display category at the Emvies 2012 winning all three medals in the category. MediaCom manages other blue chip businesses like Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Piaggio and makemytrip.com among others.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions