In the wake of a multi-agency pitch process Qyuki.com has awarded its media mandate to MediaCom. The agency’s Bangalore office will manage the business.
As is known, Qyuki.com is a social media platform founded by Shekhar Kapur and AR Rahman. It aims to engage Indian youth by showcasing new media content. At Qyuki, users can explore a whole new world of creativity and self-expression. They also get an opportunity to come together to showcase their creativity, co-create, learn and experience content from creative experts.
Commenting on the appointment, Bidisha Nagaraj, CMO, Qyuki said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”
Debraj Tripathy, MD, MediaCom India added, “We are delighted to be associated with Qyuki. It is a unique opportunity for us to use our experience and skills in building a digital brand ground up.”
MediaCom India is known for its thinking and innovative work. They won the Grand Emvie in 2011 for the world’s first ‘Talking Newspaper’, an innovation that they did for Volkswagen. MediaCom swept the Digital display category at the Emvies 2012 winning all three medals in the category. MediaCom manages other blue chip businesses like Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Piaggio and makemytrip.com among others.