Top Story

e4m_logo.png

Home >> Advertising >> Article

Quasar wins digital mandate for Philips branded television

29-July-2014
Font Size   16
Quasar wins digital mandate for Philips branded television

Quasar won the digital duties for India’s leading television brand; Philips from PE Electronics Ltd. The full service mandate includes creating the digital strategy encompassing owned media assets, social media& digital media planning & buying. The account will be handled by the Quasar Mumbai office.

Speaking on the announcement, Neeraj Sethi, CEO, PE Electronics said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

Commenting on the win, Gaurav Nabh, Head, Quasar said, “We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360 degree digital marketing campaign, encompassing paid, owned & earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association”

Quasar is a digital marketing agency, a part of the WPP Group, managed by GroupM in India.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...