Quasar Media appointed as interactive agency for Hughes Escorts Communications

Quasar Media appointed as interactive agency for Hughes Escorts Communications

Author | Pallavi Goorha | Friday, Dec 09,2005 7:28 AM

Quasar Media appointed as interactive agency for Hughes Escorts  Communications

Quasar Media, one of the fastest growing online media agencies, has been appointed as an interactive agency for Hughes Escorts Communications Ltd for promoting Hughes-Direcway Global Education.

Hughes- Direcway Global Education ( is an education platform of Hughes India, which offers programmes from premier institutes of the country. It's a unique venture and promises to re-define the way education is imparted.

Using satellites and virtual classrooms, the model empowers learners like never before. Students from anywhere in the world can interact with the best faculty members of premier institutions such as IIMs, IITs, IIFT, MICA, XLRI, MAHE, NMIMS and LIBA, etc.

One can enroll for any of the institutes offering its programmes on the platform no matter where he / she is based, take modules by the same set of teachers who would teach any other B School student, ask questions, do their assignments and at the end of it all, walk away with the diploma or certificate from the institute itself. The only difference is that instead of sitting in classrooms inside the campus of the institute, the student will be sitting in any of the state-of-the-art virtual 50 classrooms set up by across 33 cities in the country.

Srikanta Acharya, Vice-President, DWGE, said, "The Internet as an advertising medium is opening new opportunities everyday, providing more and more ways to innovate and engage, there is a phenomenal growth (approx 100 per cent) in the audience spending higher time on the net, i.e, 7-9 hours during the weekend, which is a very positive sign. Quasar Media will provide us with their expertise by identifying the right media mix to increase brand awareness."

He added that the size of online advertising was expected to increase many folds in the coming year.

Manish Vij of Quasar Media said, "The Internet as a medium will offer HECL with the enormous opportunity to reach its targeted audience with the minimum spill over in advertising spends, thus giving better ROI."

"Our strategy for HECL will be to target the working professionals in the 21-35 age group, looking for post graduation degree/diploma to upgrade their existing set of skills, we will be launching our campaign with targeted mailer activities on Rediff and Indiatimes, along with content based advertising on Google," said Hitesh Dhingra, Account Manager, Quasar Media.

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