Top Story


Home >> Advertising >> Article

Quality of entries has gone up at Emvies, say judges

Font Size   16
Quality of entries has gone up at Emvies, say judges

Judges present at Emvies 2007 said that the quality of entries has improved tremendously. Some of the judges this year, on the first day of the presentations, included LV Krishnan from TAM and Narayan Gad from Paneca Biotech.

Krishnan said, “I am finding that the quality of entries has only improved from last year. The kind of entries that have come in are really good, and there is an increased integration between the creative and the media branding side of advertising.”

Gad also felt that the quality of entries had improved. “There is a marked difference in the kind of entries that we have received, which is a great thing,” he said.

Bipin Pandit, General Manager, Advertising Club Bombay, said, “I think the reason for the entries improving is the increase in competition.” Pandit added that the judging is always done by those outside the media. “That helps in the process to be more transparent,” he added.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.