Quadrant strengthens creative team; adds two new accounts to its kitty
Quadrant Communications has beefed up its creative team with the appointment of Viren Kamdar as Executive Creative Director. The agency has also recently bagged two new accounts – Peninsula Land Ltd and Scandic Food India Pvt Ltd. Rajan Narayan, President and Chief Executive, Quadrant Communications, has confirmed the developments.
Kamdar will work closely with National Creative Director Paul Menacherry. The two will look after all the creative operations across India and report to Rajan Narayan. Kamdar and Menacherry have worked together before at McCann Erickson.
Kamdar brings with him 15 years of experience and has been associated with agencies like TBWA\India, McCann, Grey (then Trikay Grey), and Saatchi & Saatchi.
Meanwhile, elated with the two new wins, Narayan said, “The communication mix for both the businesses would focus on below the line and direct marketing activities, besides engaging consumers via web and retail.”
Real estate company Peninsula Land Ltd is known for its concept-based architecture in the commercial, retail and residential sectors.
Scandic Food India Pvt Ltd is a majority-owned unit of Good Food Group. The Group had acquired the Sil processed foods business of Marico Ltd in March 2008. Under the Sil brand, Scandic Food sells its processed food products comprising jams (mixed fruit), specialities (baked beans in tomato sauce, sweet corn cream soup), and sauces (soya sauce, green chilli sauce, red chilli sauce, mayonnaise). The business is largely based out of Pune.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions