Quadrant, a part of the Interpublic Group, has recently acquired the advertising accounts of Knight Frank India Pvt Ltd and Car X Space. The cumulative size of both the accounts is around Rs 10 crore. While Knight Frank is an international property consultant that offers a range of services for commercial and residential properties, Car X Space is the sister concern of First Choice, a company in the business of used cars.
Commenting on the account wins, Rajan Narayan, President, Quadrant Communication, said, "Knight Frank India Pvt Ltd is an account that we won via a pitch, defeating three other leading agencies. The Car X Space account has come to us on the basis of our past services to First Choice."
He further said, “If we look in terms of currency, all I can say is both these accounts will add up to Rs 10 crore (approx).”
“Quadrant will devise advertising and communication strategies for Knight Frank in India and its various divisions, in mass media as well as on the Internet,” Narayan added.