Push Integrated Communications has won the creative duties of Celebrity Cricket League for 2013.
The mandate includes creative development and execution across multiple media platforms.
Vishnu Vardhan Induri, Founder and Managing Director, CCL said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the blockbuster appeal of the competition. Their creative visualisation and ability to dovetail the communication idea into different media platforms is truly noteworthy.”
CCL today is a Rs 300 crore super league and the advertising spends will be in the region of Rs 10 crores.
This year CCL will be telecast on the Star Network. Eight channels of Star in eight languages will take this league to the audience. The league will start on February 19, 2013 and go on till March 10, 2013.
VA Shrikumar, Managing Director and CEO, Push Integrated said, “Push Integrated is truly humbled to be bestowed with this honour. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”
CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It is a seriously competitive league involving teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal.
Two new teams have been added from the Marathi region and Bhojpuri regions. Super stars including Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari make this league bridge the gap between sports and entertainment.