Purple Focus, a full service advertising and marketing communication solutions agency, has undertaken a restructuring programme. In line with the process of reinventing, the company has unveiled a new brand identity and positioning.
On unveiling the new corporate identity, Rahul Vaidya, Director, Purple Focus, commented, “We are now over with the recent global meltdown. The year 2010 will mark the beginning of a new era of consumerism in India. The start has been very promising and going forward, Purple Focus is gearing up for next wave of business. India is today the melting pot of all the action. The time for consumer facing businesses in this country is very interesting. We have beefed up our team, invested heavily in creating processes, newer, bigger offices in Mumbai and Delhi, apart from our base in Indore. Today, with renewed vigour and energy, we are all set to partner our clients in making the most of it.”
The corporate identity embodies the agency’s work attitude. The logo is a unique fusion of yellow Smiley, the universally accepted global icon of happiness, and the mystical Indian concept of the third eye of creative energy in Purple.
Speaking on the agency’s vision, Vaidya explained, “Our vision is to create ‘happiness’ for the brands who patronise us, and hence, for our associates, for our partners and for ourselves. By constantly serving insightful and meaningful marketing communication solutions, which help in appealing to or influencing the hearts and minds of the people and bring desired business results in the marketplace.”
Further elaborating on the new brand positioning, he said, “We are made in India. Each one of us comes from various small towns and cities. Today, we are one happy eclectic mix of 80-plus people with diverse and rich experience, and each one of us at Purple Focus have grown up playing on the streets of ‘real’ India and hence, have a deep connect with the street sensibilities and an intuitive understanding of the minds and hearts of India. The real India, which doesn’t limit itself to the confines of metros. And this rich resource of insights, a result of our cultural conditioning, is the bedrock of providing meaningful and result-oriented marketing communication solutions.”
Purple Focus is a full service creative communications agency offering 360-degree marketing communications solutions with offices in Delhi, Indore and Mumbai. Its client portfolio includes Bajaj Auto (three-wheeler business), Eicher Motors, Rotomac Writing Instruments, Promart (discount store chain of Provogue India), Tata Indicom (six circles), Dainik Bhaskar, DB.com, Lohia Sterlinger and MP Tourism, among others.