Purple Focus has bagged one Gold and two Silvers at the Creativity Annual Awards, a New York-based internationally acclaimed competition. Five more entries from the agency were also judged as winners at the competition. The winning entries of Purple Focus would be featured in the prestigious Creativity Annual, a compilation of all winning entries from around the world.
Started in 1970, the Creativity Awards is one of the oldest and respected graphic and advertising competitions. It honours the outstanding work done each year by creative professionals in all disciplines of advertising. With participation by prestigious firms and agencies from all over the world, the competition is judged by an independent panel of design and creative professionals with substantial years of industry experience.
While Purple Focus has eight winners this year, it is not the first time that the agency has won at this competition, having two of its campaigns featured in ‘Creativity 34’ earlier.
Vinod Bhargava, National Creative Director, informed that Purple Focus had bagged Gold for its ‘Wallpaper Ad’ for Pinnacle World Furniture. The ad highlighted the comfort angle, creatively using a room’s natural setting. This award-winning ad was part of a campaign which was also declared a winner in the same competition.
Purple Focus bagged the two Silvers for an Eicher School Bus print ad and one for a direct mailer created for Naidunia, a Madhya.Pradesh based newspaper.
The Eicher School Bus ad sought to convey the safety aspect of the bus by showing children in the campaign wearing various protective armour in addition to their uniform with the message delivered in a straightforward manner.
The direct mailer for Naidunia was to announce the launch of the paper in Gwalior in the form of a dummy newspaper called ‘Sar-Samachar’. This newspaper carried planted news and other features to resemble a genuine newspaper. However, in this newspaper, important news were deliberately scissored off at strategic places, leaving square holes in the newspaper leading to the message, “Now no more cut, censored or incomplete truths, but the whole truth, as Naidunia is now in Gwalior”. This mailer was given to hawkers in Gwalior to be delivered by in the normal ‘early morninger’ way.
Among the other winning entries were a poster designed for the launch of Channel Siti; ‘Writer’s Campaign’, a press ad campaign for Dainik Bhaskar; an anti-tobacco poster for the Cancer Society of Madhya Pradesh; and ‘Rubik’s Cube Mailer’, a direct mailer for Eicher Motors.
Commenting on the wins, Rahul Vaidya, Business Director of Purple Focus, said, “This success once again goes on to prove that creative and effective work has nothing to do with the size or location of an agency. Ultimately it’s the work that counts. And it has counted very well for us. Winning so handsomely at an international level is no mean feat for any ad agency.”
He further said, “Purple Focus is slowly but surely earning a name for itself on the national level, and winning such awards does help in that.”
Purple Focus operates from Delhi, Indore and Ahmedabad. The agency’s client portfolio includes BSL Suitings, Tata Indicom, Rajasthan Tourism Development Corporation, Eicher Motors and Dainik Bhaskar, among others.