Top Story

e4m_logo.png

Home >> Advertising >> Article

Punjab National Bank scouts for creative partners

06-March-2012
Font Size   16
Punjab National Bank scouts for creative partners

Punjab National Bank is looking to empanel ad agencies, for which it has invited only those agencies whose turnover in last three years has been more than Rs 15 crore per annum. The agencies are required to have a full fledged office in Delhi in order to be part of the empanelment process. Last date for sending applications is March 9, 2012. The size of the business is estimated to be upwards of Rs 15 crore.

Sources close to the development have confirmed the news to exchange4media. The Bank has invited the agencies to present their credentials as of now and no brief has been given yet. No major hauls in the communication activities are expected after the current empanelment process. The empanelment will be for a period of two years.

The duties for the empanelled agencies would include conceptualising and preparing designs for issuing advertisements in print media, outdoor media, cinema halls, films, radio, TV and publicity material.

It may be recalled that Punjab National Bank had called for a pitch in 2008 before this and had empanelled eight agencies on its roster. Some of the agencies empanelled by the Bank in 2008 included Crossway Communication, Perfect 10, Bates and Mercantile Advertising.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow