The creative pitch initiated by Punjab National Bank in the month of March, 2012 has come to an end. A total of 16 agencies have been empanelled by the nationalised bank.
The empanelled agencies include Span Communication, Prachar Advertising, Sobhagya Advertising, Perfect 10 Advertising, Mode Advertising, Mercantile, Magnum Advertising, Inter Publicity, Indo-Aryan Ads, Impact Advertising, Chiranjan Advertising, Basic 4 Advertising, Alaknanda Advertising, Ad Syndicate and Adman Advertising.
Sources close to the development have confirmed the news to exchange4media. The size of the business is estimated to be upwards of Rs 15 crore. No major hauls in the communication activities are expected after the current empanelment process. The empanelment will be for a period of two years.
The duties for the empanelled agencies would include conceptualising and preparing designs for issuing advertisements in print media, outdoor media, cinema halls, films, radio, TV and publicity material. Out of the chosen agencies, Mercantile and Perfect 10 have worked with the bank in the past too.