Top Story

e4m_logo.png

Home >> Advertising >> Article

Puma venture into retail space, opens exclusive store in Delhi

18-October-2006
Font Size   16
Share
Puma venture into retail space, opens exclusive store in Delhi

Sports lifestyle company Puma on Tuesday launched its exclusive store in Delhi at the West Gate Mall. With the opening of this store, Puma unveiled its new Autumn Winter-2006 collection. Done in the official colours of red and white, the store houses the entire international collection of Puma apparels, shoes and accessories.

Apart from its sports performance products, Puma promises to offer a wide range of apparel and accessories through its newly launched Autumn-Winter collection '06. The new product range will be available through Motosport, Moto, Golf and 'Mahanuala-Yoga for women' collections.

"We believe that the sports apparel segment has a huge potential in the Indian market. The opportunities presented by a rapidly growing demand for brands, the growth of a young, affluent middle class and promise of future economic reforms make India one of the most exciting and rewarding place for a dynamic sports lifestyle brand like Puma," said Rajiv Mehta, MD, Puma Sports India Pvt Ltd.

On Puma's expansion plans, Mehta said, "We will have two or three key franchises in India. We will be soon launching stores in Bangalore, Mumbai and Pune apart from launching another store in GK-1 in New Delhi. Next year, we will enter into tier II cities."

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.