Top Story


Home >> Advertising >> Article

Publicis Worldwide bags SonyLIV's creative mandate

Font Size   16
Publicis Worldwide bags SonyLIV's creative mandate

Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

 Sony LIV is the first premium video-on-demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. Apart from being a pioneer in the OTT space, it has surpassed 24 million app downloads so far and is still counting.

 Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, Executive Vice-President and Head, Digital Business, Sony Pictures Networks India, said, "During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand."

 Expressing their view on the account win, Paritosh Srivastava, COO, Publicis Ambience said, “We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realize the grand ambitions.”

Tags Publicis SonyLIV Sony Pictures Networks

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...