Publicis has won the Heineken India business after a three-way agency pitch. The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office.
According to the press release, the brand has been steadily growing market share in the country with their promise to retain the “One World. One Heineken” brand ideology.
Speaking on the appointment, Nakul Chopra, CEO, South-Asia, Publicis Worldwide and Bobby Pawar, MD, South-Asia, Publicis Worldwide in a joint statement said “Partnering an iconic brand like Heineken is a dream opportunity. We are honored to have been chosen. We look forward to collaborating with them to create world class engagement ideas.”
In making the selection, Samar Singh Sheikhawat, Senior VP – Marketing, United Breweries Ltd said, "We are delighted to partner with Publicis on the Heineken business in India. They bring with them a wealth of knowledge in creating effective communication across consumer product categories in the country. We believe this association will give further impetus to the fastest growing beer brand in our portfolio. We look forward to creating memorable work on Heineken in India in the years ahead."
Paritosh Srivastava, COO, Publicis Ambience “We are very proud to be associated with an advertising hall of fame brand like Heineken. The challenge is to live up to the legacy of great work the brand has done globally and we’re confident that together with the brand team we will meet it.”