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Publicis to charge 5% of gross billings from Indian arms

25-February-2004
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Publicis to charge 5% of gross billings from Indian arms

Dutch advertising major Publicis Worldwide will now be able to charge up to five per cent technical service fee of gross billings from its Indian arms, TLG India, Sista Saatchi, Ambience and Zen Communications. Government has approved a proposal by Publicis Worldwide BV Netherlands to charge such a fee from these four group companies in India, towards payment for a host of services, the dutch parent has agreed to offer, sources said.

Among the services, Publicis plans to offer to the Indian quartet include — providing management systems and selection of software; market research, conceptualisation of new products and financial planning, besides other services. Asserting that the dutch parent has been continuously assisting the Indian companies by providing them ‘high quality’ technical services for improving their business operations, Publicis said that it wants to now formalise the arrangement by entering into technical services contract with its Indian subsidiaries with effect from January one 2003,” the company said.

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