Top Story


Home >> Advertising >> Article

Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

Font Size   16
Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India.

Says Anupriya, “One of the greatest strengths of our new organization in India is its team of leaders, all of which have proven track record within our system. They have been integral in accomplishing what we have in the last 2-3 years and now committed to setting strategy and charting the course for the new organization."

She adds, "The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

Publicis Media, India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely:

Starcom , Zenith, Mediavest | Spark,  Optimedia | Blue 449


In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

The key appointments announced are:

Mallikarjun Das (Malli) appointed Group CEO, Starcom India. His team will include

Sarfaraz Khimani, Co-CEO Performics.Convonix

Pallav Jain, Co-CEO Performics.Convonix.

Basabdatta Chowdhuri who now takes on the role of national COO, Starcom India.

Tanmay Mohanty has been appointed as Group CEO Zenith India. His team will include

Mayoori Kango, MD Performics.Resultrix

Powering Publicis Media will be centralized ‘Global Practices’ that standardize approaches, scale quickly and deliver connectivity and consistency across agency brands and clients. The appointments for the same are:

Dnyanada Chaudhari will lead Publicis Media Exchange

Santosh Ghosh will lead Data, Technology & Innovation

Aarti Bharadwaj will lead Analytics, Research & Insight

Gautham Pingali will lead Business Transformation and Content

Communications will be led by Anushree Chandran.

At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.

Starcom Chairman Hanley King has moved on to a global role within Publicis Media, his role is taken over by Malli

Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities. Comments Anupriya, "We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay's leadership will be announced in due course"

Tags Mallikarjun Das Publicis Media Starcom India

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...