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Publicis Groupe launches start-up fund 'Publicis90'

20-January-2016
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Publicis Groupe launches start-up fund 'Publicis90'

Publicis Groupe, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. The organisation has chosen to celebrate its 90th anniversary by providing mentoring, support and funding to 90 entrepreneurial projects in the digital field.

 To take part, projects can be submitted via the Publicis90 platform which will be available online as of January 18th.

According to the press release, the goal of the initiative is to provide entrepreneurs with the support they need to bring their projects to life, or to take it to the next level. The Publicis90 platform will be open for submissions until February 28. A regional jury will then draw up a short-list from the pre-selected projects, before the final selection is made by the global jury that will pick the 90 most promising projects or start-ups.

The selected projects will be mentored by Publicis Groupe experts in marketing, communications, management and technology. They will also receive funding in the form of an investment ranging from 10,000 euros for projects about to be launched to 500,000 euros for start-ups that are already ramping up. As for selected projects submitted by Publicis Groupe employees, they will have the benefit of a special internal incubation scheme.

The holders of the 90 selected projects will be invited to participate to Viva Technology Paris. This event – created by Publicis Groupe and Groupe Les Echos – will be held from June 30 to July 2, 2016 at the Paris Expo Exhibition Centre at Porte de Versailles. The 90 selected projects will be honored at an awards ceremony held during Viva Technology Paris.

Maurice Lévy, Chairman and CEO, Publicis Groupe, declared,“Publicis90 is very much in line with the philosophy of Publicis Groupe and its founder, Marcel Bleustein-Blanchet. The idea is to help young entrepreneurs achieve their goals. Not just through investment but also by putting Groupe resources at their disposal for a year. Rather than look back and pat ourselves on the back for 90 years of history, we have taken the forward-looking approach of extending a helping hand to young entrepreneurs.”

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