Top Story

e4m_logo.png

Home >> Advertising >> Article

Publicis Groupe bags global media mandate of Citibank

25-September-2015
Font Size   16
Share
Publicis Groupe bags global media mandate of Citibank

Citibank has consolidated its media mandate with the Publicis Groupe globally, on the back of a global media review which was initiated in May. The incumbent agency on the account is MEC from the WPP group which handled Citibank’s media mandate in a few international regions as well as India.

The ‘One Citi’ global team from the Publicis umbrella has won media mandate.

Media reports estimate that the brand’s global media spends are around $450 million annually.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016