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Publicis Groupe acquires performance marketing agency Resultrix

Publicis Groupe acquires performance marketing agency Resultrix

Author | exchange4media News Service | Wednesday, Aug 08,2012 7:06 PM

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Publicis Groupe acquires performance marketing agency Resultrix

Publicis Groupe has announced the acquisition of Resultrix, a digital marketing agency with footprint in India, Singapore, the UAE and the USA.

Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.

This acquisition strengthens Publicis Groupe’s presence in the digital domain in India and adds to its global digital presence as well. It may be recalled, more recently Publicis Groupe had also acquired Mumbai based digital agency, Indigo Consulting, through Leo Burnett India.

Set up in 2008, Resultrix has grown to be a leading performance marketing agency in several markets including India and the US. Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services including search engine optimisation, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models.

Resultrix’ clientele comprises both international and local brands including the likes of Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates NBD, amongst others.

In a prepared statement, Daina Middleton commented, “Clients are demanding best-in-class specialised skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”

Srikant Sastri, VivaKi Country Chair for India said, “India promises huge growth potential and opportunities, especially in the area of digital. This investment demonstrates our commitment to developing our networks in fast-growing and important markets and sectors.”

Vidur Luthra, CEO for Resultrix commented, “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”

Performics focuses on performance marketing by applying the principles of search to create highly optimised and participant-centred marketing solutions across all relevant channels, devices and screens. Since early 2011, Performics has expanded its presence and now operates in 18 countries; this new partnership with Resultrix will further enable clients to not only tap into new areas of digital expertise, but benefit from an even more integrated and consistent global offering.

This acquisition confirms Publicis Groupe’s ambition to accelerate its presence in fast-growing markets and develop its capabilities in digital in order to better serve its clients.

According to the current ZenithOptimedia Advertising Expenditure Forecast (June 2012), India, the world’s 16th largest advertising market, will see an increase in advertising expenditure of 6.8 per cent over the course of 2012. Along with Brazil, Russia and China, India is forecast to account for 35 per cent of total global growth. The acquisition of Resultrix, which is subject to regulatory approval, is a testament to Publicis Groupe’s strategic commitment to expanding its operations across India, where the Groupe aims to double its size by 2015.

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