Top Story

e4m_logo.png

Home >> Advertising >> Article

Publicis Drugstore launches 'Meet The Makers' campaign

18-August-2016
Font Size   16
Share
Publicis Drugstore launches 'Meet The Makers' campaign

Publicis Groupe’s innovation initiative – Drugstore has started its India operations with the first of its initiatives targetting the Real Estate Sector. Publicis Drugstore is an innovation incubator, which incubates innovation ideas/projects on behalf of the Publicis Groupe clients around the world in collaboration with the startup sector. These innovation incubation programs range from supper chats with CXOs, to hackathons and long format innovation projects.  ‘Meet The Makers’ is one such format which allows for an evening of intimate interaction between large  companies and curated start ups in their respective sector. This experiential event was designed and created in partnership with Zone Startups, an organisation that incubates and accelerates start-ups in the Indian ecosystem. The event was held at their operations space at the iconic  Bombay Stock Exchange Building at Dalal Street.

Key speakers at the event included Anil K Nair who leads the Publicis Drugstore initiative in India and Ajay Ramasubramaniam, Director, Zone Startups India. Anil K Nair, the ‘entrepreneur -in-residence’ for Publicis  Drugstore believes that the biggest business disruptor and saviour going into this decade will be an attitude of inside out innovation within large traditional organisations that will need to be encouraged & cultivated.

Speaking at the event, Nair said, “The start-up space has been responsible for some of the biggest market disruptions across the world. Be it Uber or Air Bnb, they have all gone to redefine the space they were conceived in. We could have gone the traditional way and approached the fin-tech or other sectors which have such interfaces all the time. We however, have focused on real estate as it is one industry that needs the kind of innovations that start ups bring with them.”

 Ajay Ramasubramaniam added, “The start-up scene is well ahead in terms of infrastructure, support and finance. It is only recently that the Indian scenario has started catching up. There is still some time when crowdsourcing and crowd-funding will become the norm for our nation, until then we are focused on creating the right kind of environment with the assistance of the Publicis Groupe to incubate, accelerate and facilitate the transition of the start-ups to their relevant industrial sector.”

Some of the notable startup pitches that came up were Phynart, a home automation start-up that incorporates Artificial Intelligence and data mining in traditional automation systems and  Enso Immersive, a R & D establishment driving research in technologies like Augmented Virtual Reality for developing applications and platforms across industries like real estate.

The real estate industry was represented by leading players like Omkar, Tata Housing, Kalpataru , Godrej properties & Puranik.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems