SpiceJet has appointed Publicis Communications as its new creative agency.
Since the return of Ajay Singh, the original founder and co-promoter, the airline has been on an aggressive mission to rebuild its brand and assume a new image. Bringing Publicis on-board follows close on the heels of SpiceJet’s complete brand makeover exercise including a logo change. The rebranding exercise undertaken by the airline was also an integral part of its 10-year celebrations.
Publicis emerged a clear winner in a multi-agency pitch process which was carried out in Delhi.
Besides the agency’s creative inputs, its strategy and understanding required for engineering the turnaround of a brand like SpiceJet, helped Publicis clinch the win.
Welcoming Publicis on-board, Debojo Maharishi, CMO SpiceJet said, “It was a tough choice, we saw some very good presentations but Publicis’ strategy was in complete sync with our brand objective. In our interaction with the team we were impressed with the talent and were keen to partner with them.”
Commenting on the win, Hemant Misra, CEO Publicis Capital said, “This was amongst the most exciting pitches we have made. SpiceJet is going to change and being part of engineering that change is an opportunity that has got us all excited and raring to go.”