Publicis Capital has launched a new campaign for fast food franchise Subway to promote their Sub of The Day which was launched on September 07, 2015.
The brief to the agency was about exploring an opportunity for the brand to deliver a strong value message for a variety of popular subs being offered at a great price, to generate trials and drive traffic.
In keeping with this Publicis Capital spoke to college goers and young office executives ageing between from 18 to 34 years, looking for a value meal offering.
Watch Subway TVC:
In the TVC, two girls are seen eating at Subway after a pre-wedding shopping spree. The girl who is about to get married is anxious and apprehensive about what the future has in store for her. Her friend, who has accompanied her, brings about a quirky twist to the entire conversation by introducing Sub of the Day as one of those things in life that she can be sure of.
Joy Mohanty, National Creative Director, Publicis Capital explained, “For consumers, there is always a certain magic and delight in the power of choice. But that is an oft-repeated pitch in advertising. In our search to present the superb width of the Subway offering in a relevant and a unique way, we took a leaf out of the lives of young people, from the real-life dilemmas they are often confronted with. Done with a humorous twist, that comes with a cheeky ending, a thought that brings us back to the delight in choice.”
Sanjiv Pandey, Marketing Manager, Subway - India and Sri Lanka said, “Sub of the day is very popular value program for our customers. Apart from offering a value for money proposition, it also enables them an exciting reason to visit us more often. With this new TVC, attempt has been to deliver a potentially complicated message with a cute, well-crafted story that gets the point across clearly and memorably.”
Creative Team: Pranjal Bordoloi, Natwar Singh, Harish Nair
Account Management: Sreekumar Balasubramanian, Rahul Sharma, Bidisha Bezbaruah
Films Division: Jignesh Maru, Ganesh Iyer
Production: Offroad Films
Director: Abhijit Sudhakar
Producers: Khalil Bachooali, Fahad Pathan