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Publicis, Capital Advertising join forces for Publicis Capital

20-September-2010
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Publicis, Capital Advertising join forces for Publicis Capital

In a move to consolidate their operations nationally and leverage complementary strengths, Publicis and Capital Advertising have announced the formation of Publicis Capital. This new entity will be a consolidation of Capital Advertising and Publicis India, and will bring together all personnel and clients of both the agencies. Sunil Sachdeva and Prasad Subramaniam, founders of Capital Advertising, will take Joint Chairmanship of Publicis Capital, while Hemant Misra, currently CEO Publicis India, will be the CEO.

Publicis Capital will partner a formidable array of clients that will include Apollo Tyres, Beam Brands, Carrefour, Escorts, Fidelity Asset Management, Hewlett Packard, IFFCO Tokio, L’Oreal, Maruti Suzuki, Nestle, Sanofi-Aventis, United Biscuits and Voltas. With a team of over 150 people and offices in Delhi and Mumbai, Publicis Capital will be headquartered in Delhi and will count among the top five agencies by size in this market.

Making this announcement, Kevin Ramsey, CEO, Publicis Asia Pacific, said, “This is a move to leverage all our talent and resources in order to add potent strength to our operations in India. Publicis Worldwide has the privilege to partner some of the leading companies of the world, for most of whom India has already become a key market. We are a network that has been built from the ground up – , we are thus equally committed to our local clients, especially in an increasingly important market like India – for which our own ambitions are very high. By consolidating Capital and Publicis India, we hope to optimally leverage the rich Indian heritage that Capital brings together with Publicis India’s well established ability in partnering our global clients.”

Nakul Chopra, CEO, Publicis South Asia, added here, “I’ve had the privilege of knowing Sunil and Prasad for a long time, and in Capital Advertising they have successfully created a widely respected agency whose strengths we are proud to leverage for our network. We are one of the youngest networks in India – Delhi is already a critical market that grows in importance by the day. This consolidation will add immense strength to our operations and will equip us to not only offer much more to our clients, but also to realise our own fierce ambitions for India and for Delhi. Hemant has done a sterling job with Publicis India over the past three years and is the perfect person to head this new endeavour.”

Sunil Sachdeva and Prasad Subramaniam, Joint Chairmen, Publicis Capital, commented, “Publicis has the very entrepreneurial spirit that is at the heart of Capital, and we are confident that this will forge the Capital and Publicis India teams into a wonderfully productive and powerful unit that adds great value to client businesses.”

Hemant Misra, CEO, Publicis Capital, added, “Even if from a distance, I have admired Sunil and Prasad, I have admired Capital. I look forward to working with them to take forward the legacies of both Capital and Publicis India and to realise our ambition of a strong and vibrant Publicis Capital.”

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